How to Create Birthworker Packages That Are Irresistibly Sellable

Transform Your Birthworker Services Into Must-Have Offerings That Clients Can’t Wait to Book

You’ve completed your birthworker training, you’re passionate about supporting families, and you’re ready to build your business. But here’s where many birthworkers get stuck: creating packages that not only showcase their value but actually sell. The difference between a package that sits on your website gathering digital dust and one that has clients eagerly reaching out? It’s all in how you design, position, and present your offerings.

The birthworker industry is experiencing unprecedented growth, with demand for services higher than ever as expectant parents actively seek birth and postpartum support. But with this growth comes increased competition. In 2025, having a clear unique value proposition and strong brand identity is more important than ever when it comes to your birthworker business. Let’s dive into exactly how to create packages that stand out and sell themselves.

The Foundation: Understanding What Makes Packages Sellable

Before we get into the specifics of building your packages, let’s address a critical mindset shift. Many birthworkers fall into the trap of thinking that lowering prices will attract more clients. However, reducing prices can create a continued cycle of issues, including lowering the perceived value of services, reducing profits, and leading to burnout.

The truth? Pricing isn’t usually the real barrier to booking clients. Rather than lowering prices, it’s crucial to differentiate your services and brand so that you stand out, and create a clear marketing strategy to reach your ideal clients.

Your packages need three essential elements to be truly sellable:

• Clear value proposition – Clients need to immediately understand what they’re getting and why it matters to them

• Emotional resonance – Your packages should speak to their fears, hopes, and desires during this transformative time

• Strategic positioning – How you present your services determines whether clients see them as essential or optional

The 3 P’s Framework: Promise, Process, and Positioning

Building birthworker service packages that stand out is about more than packaging your time—it’s about demonstrating the value and support you bring to clients. By focusing on the Promise, Process, and Positioning, you’ll create irresistible offerings.

Promise: Define What You Actually Deliver

The promise of your birthworker services is the heart of your value proposition. This isn’t just a list of what you do—it’s the transformation you provide.

Instead of saying: “I offer two prenatal visits, labor support, and one postpartum visit”

Try this: “I help first-time parents feel confident and empowered throughout their birth journey, ensuring you have an experienced advocate by your side every step of the way”

Your promise should address:

• The specific problem you solve (uncertainty, fear, lack of support)
• The emotional outcome clients want (confidence, peace of mind, empowerment)
• The unique way you deliver this transformation

Think about what keeps your ideal clients up at night. Are they worried about advocating for themselves in a hospital setting? Anxious about the unknowns of labor? Overwhelmed by conflicting advice? Your promise should speak directly to these concerns.

Process: Map Out Your Client Journey Different Certification Organizations

Birthworkers are trained to provide continuous, one-on-one care, physical support, and emotional support during labor. They may also provide information and support to families before or during birth, and into the postpartum period.

Your package isn’t just a collection of services—it’s a carefully designed journey. When potential clients can visualize exactly what working with you will look like, they feel safer investing.

Break down your process into clear stages:

1. Initial Connection – How do clients first meet you? What happens in the consultation?
2. Preparation Phase – What prenatal support do you provide?
3. Active Support – What does your labor and birth support look like?
4. Follow-Up – How do you support families postpartum?

For each stage, be specific about:

• What you’ll do
• What they’ll gain
• How long it takes
• When it happens

This level of detail removes uncertainty and builds trust. Clients aren’t just buying hours of your time—they’re buying a proven pathway through one of life’s most significant transitions.

Positioning: Stand Out in a Crowded Market

Positioning involves identifying what makes you different from other birthworkers in your area, whether you specialize in home births, are known for postpartum emotional support, or have another unique selling proposition.

Ask yourself:

• What do you do better than anyone else?
• What specialized training or experience do you bring?
• What type of families do you serve best?
• What’s your personal philosophy around birth and support?

Maybe you specialize in supporting VBAC births. Perhaps you have extensive experience with high-risk pregnancies. You might be known for your calming presence or your fierce advocacy skills. Whatever makes you uniquely you—that’s what should shine through in your positioning.

Building Your Actual Package Structure

Now that you understand the framework, let’s get practical about building your packages.

Start With Your Ideal Client’s Needs

The key to establishing your birthworker packages is understanding the needs of your potential clients and building your packages to support them. Don’t create packages based on what other birthworkers are offering or what seems standard. Instead, start with your ideal client.

Consider:

• First-time parents might need more educational support and hand-holding
• Parents who’ve had traumatic previous births might need extra emotional support and advocacy
• Families with multiple children might need more practical postpartum help

For example, if you are a postpartum birthworker working with new mothers, you might offer both a shorter intensive package focused on essential newborn care and breastfeeding support for the first crucial weeks, as well as a longer package that guides the mother through becoming a parent with emotional support over the first 3-4 months.

Choose Your Pricing Strategy

Flat rate packages simplify your billing process and make it easier for clients to choose which of your services works best for them. Birth birthworkers usually charge a flat-rate package covering prenatal consults, on-call availability, labor and delivery support, and postpartum follow-up, typically ranging from $1,000-$3,000+.

Flat Rate Packages work well because they:

• Provide certainty for both you and your clients
• Allow you to deliver more value without tracking every minute
• Reduce awkward negotiations
• Make budgeting easier for families

Consider tiered pricing to serve different needs and budgets:

• Essential Package – Core services for budget-conscious families
• Complete Package – Your most popular offering with comprehensive support
• Premium Package – All-inclusive care with extras like additional visits, specialized workshops, or extended postpartum support

Birthworker rates are determined by various factors, such as experience, region, expenses, service type, and training. Birthworkers with more experience, specialized training, or certification typically command higher rates.

Don’t Undercharge—Know Your Numbers

The role of your business model is to outline how your business will be established for both profitability and sustainability by clarifying what services you offer, how much you charge, and how many hours you need to work to meet your financial goals.

Calculate your true costs:

• Your time (prenatal visits, labor support, postpartum visits, on-call time)
• Business expenses (insurance, website, marketing, continuing education)
• Overhead hours (admin, marketing, consultations, travel)
• Your desired income

When you have a clear business model, it helps you see how many hours you’re required to work with the number of clients you’re looking to take on, preventing overworking, burnout, or taking on too many clients.

Making Your Packages Irresistible

Having a solid package is one thing. Making it irresistible is another. Here’s how to take your packages from good to “I need to book you now.”

Lead With Benefits, Not Features

Clients don’t care about “two prenatal visits.” They care about feeling prepared and confident when labor starts. Always translate features into benefits.

Instead of: “Includes continuous labor support”

Write: “You’ll never labor alone—I’ll be by your side from active labor through delivery, providing comfort measures, advocating for your preferences, and supporting your partner so they can focus on being present with you”

Add Value Through Bonuses

Consider including high-value, low-cost-to-you bonuses:

• Curated resource lists
• Access to a private client portal
• Recorded birth preparation class
• Postpartum meal suggestions
• Baby care quick-reference guide
• Priority booking for future services

These extras make your package feel more substantial without requiring much additional time investment from you.

Address Common Objections Upfront

Common concerns birthworkers have when considering pricing include fear of losing clients or worrying that potential clients won’t be willing to pay higher prices.

Anticipate and address concerns in your package descriptions:

• “What if I go into labor before my due date?” (Explain your on-call period)
• “What if my insurance doesn’t cover this?” (Mention payment plans or HSA/FSA eligibility)
• “What if I end up needing a cesarean?” (Explain how you support all birth types)

Create Urgency and Scarcity (Authentically)

With demand for birthworker services higher than ever, positioning yourself strategically is essential. Let potential clients know:

• You only take a limited number of clients per month
• You book 3-6 months in advance
• Certain times of year fill up quickly

This isn’t about manipulation—it’s about setting realistic expectations based on your capacity and encouraging clients to make decisions.

Marketing Your Packages for Maximum Impact

You’ve created amazing packages. Now people need to see them and understand why they need what you’re offering.

Tell Stories, Not Just Facts

Birthworkers offer physical and emotional support so clients can have a positive birth experience. Use testimonials and case studies to show this transformation in action.

Share stories like:

• “Sarah came to me terrified after a traumatic first birth. Through our work together, she felt empowered to advocate for herself and had the healing birth experience she deserved.”
• “The Martinez family thought they had everything figured out until they brought baby home. Our postpartum support helped them navigate those first overwhelming weeks with confidence.”

Optimize Your Online Presence

Optimize your website using SEO best practices to improve visibility, incorporating keywords like ‘birth birthworker [your location]’ or ‘postpartum support near me’ into titles, headers, and meta descriptions.

Your package information should be:

• Easy to find on your website
• Written in warm, accessible language
• Visually appealing with clear sections
• Mobile-friendly

Build backlinks from reputable sites and leverage local SEO by listing your services on platforms like Google My Business.

Leverage Social Proof

Potential clients often turn to online reviews to gauge the quality of services. Actively request testimonials from satisfied clients and showcase them prominently.

Include:

• Photos (with permission)
• Specific details about what you helped with
• Emotional outcomes
• Before/after perspectives

Network Strategically

Leverage your network and local community to accelerate business growth by collaborating with other birth professionals including lactation consultants, childbirth educators, and birthworkers that offer complementing services, as well as partnering with healthcare providers, midwives, OB-GYNs, and pediatricians.

These relationships can become your best referral sources. Make sure you:

• Clearly communicate what you offer and your unique value
• Understand what you can offer them in return
• Stay top of mind through regular, non-pushy contact

Common Mistakes to Avoid

As you develop your packages, watch out for these pitfalls:

Too Many Options

When building packages, one of the most important things is to ensure you do not create too many options. Three package tiers is usually the sweet spot.

Competing on Price Alone
Most discussions around pricing stem from birthworkers not seeing the value in their services to charge enough for what they do. If this is you, it’s important to align your mindset with your pricing and get clear on exactly what value you deliver.

Vague Descriptions
Be specific about what’s included. “Ongoing support” means different things to different people. Does it mean you’ll answer texts at 2 AM? Weekly check-ins? Spell it out.

Forgetting About You

Your packages need to work for your life, too. Taking time to build your business model gives you the opportunity to make strategic decisions about your packages and pricing, ensuring total weekly hours work for you and your lifestyle while expected income aligns with your personal financial goals.

Implementation: Your Action Plan

Ready to create or revamp your packages? Here’s your step-by-step plan:

Week 1: Research and Reflect

• Survey past clients about what was most valuable
• Research what ideal clients are searching for online
• Identify your unique strengths and positioning

Week 2: Design Your Packages

• Apply the 3 P’s framework (Promise, Process, Positioning)
• Create 2-3 package tiers
• Calculate your pricing based on your business model
• Add value-building bonuses

Week 3: Write Your Descriptions

• Lead with benefits and transformation
• Use storytelling and emotional language
• Address common objections
• Include clear calls-to-action

Week 4: Launch and Test

• Update your website with new packages
• Share on social media with compelling stories
• Reach out to your network
• Track which packages people are drawn to and refine

Final Thoughts: Confidence Sells

The most irresistible element of any birthworker package isn’t actually in the package itself—it’s in your confidence when presenting it. If you aren’t confident in the value you deliver to your clients and aren’t confident in charging those prices for your packages, then it’s important to start with your mindset and truly believe in why you’re able to charge effectively.

When you deeply understand the transformation you provide, when you’ve built packages that genuinely serve your ideal clients, and when you present them with confidence and clarity—that’s when the magic happens. That’s when clients don’t just buy your services; they feel grateful they found you.

Your packages aren’t just offerings on a website. They’re your promise to families that during one of the most vulnerable, powerful times of their lives, they won’t have to go through it alone. Package that promise with intention, position it with confidence, and watch your birthworker business thrive.

Ready to take your birthworker business to the next level? Start by reviewing your current packages (or creating them if you haven’t yet) through the lens of the 3 P’s. What is your unique promise? How clearly have you mapped your process? How effectively are you positioning yourself? Answer these questions, and you’ll be well on your way to creating packages that don’t just fill a page on your website—they fill your calendar with grateful, excited clients.

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